Correct Pricing Strategy
When selling your property in Zekeriyaköy, accurate pricing is critical. Research the prices of properties with similar features in the area and set a competitive price. Excessively high prices may cause your property to stay on the market for a long time and decrease in value.
When determining your pricing strategy, consider your property's unique features and market conditions. For example, features such as a view, private garden, swimming pool, etc. can increase the value of your property. However, a general recession or economic uncertainty in the market may require more competitive pricing.
Highlight the Highlights of Your Property
Identify the unique features of your property in Zekeriyaköy and emphasise them in your marketing strategy. Features such as views, private garden, swimming pool, security systems, renovated interiors, etc. can set your property apart from others.
Highlight features such as a study room, large garden, outdoor activity areas, which are especially important in the post-pandemic period. These features can appeal to the lifestyle expectations of potential buyers and increase the value of your property.
Professional Photo and Video Shooting
Nowadays, property buyers make their decisions largely based on online research. Make the best first impression to potential buyers by having your property professionally photographed and videotaped. Drone shots, 360-degree virtual tours and quality visuals can increase the value of your property.
Professional photographers know the angles and lighting conditions that will highlight the best features of your property. Also, professional shots can help your property get more attention on online platforms. Statistics show that properties listed with professional photos sell faster and reach higher prices.
Work with the Right Property Consultant
Working with an experienced property consultant who knows the Zekeriyaköy area well can speed up the sales process and get you a better price. Prefer consultants who are experienced in the luxury property market in the region and have a wide customer network.
A good property consultant will not only list your property, but also actively communicate with potential buyers, effectively promote the features of your property and support you in the negotiation process. They can also provide you with valuable information on market trends and price dynamics in the area.
Prepare your property for sale
Before potential buyers visit your property, make the necessary renovations and present your property in its best light. Details such as minor repairs, painting, landscaping can have a positive impact on the first impression of buyers.
Home staging, the process of organising and decorating a property for sale, known as "home staging", can speed up the sales process and help you achieve a higher price. During this process, focus on creating a spacious and bright environment that emphasises the best features of your property. Reduce personal possessions and make it easier for potential buyers to imagine the property to suit their lifestyle.
Promotion on International Platforms
Properties in Zekeriyaköy can also be attractive for foreign investors. Promote your property on international property platforms and special channels for foreign investors. Promotional materials in English and other languages can help you reach foreign buyers.
Foreign investors may often have different expectations and priorities. For example, they want to be informed about legal processes, tax regulations and residence permits in Turkey. By providing this information and addressing the concerns of foreign buyers, you can increase the sales potential of your property.
Offer Financial Options
Offering potential buyers a variety of financial options can speed up the sales process. Be aware of alternatives such as bank loans, instalment payment plans or lease purchase and offer these options to buyers.
Especially in times of high interest rates, offering alternative financing options can facilitate buyers' decision-making process. For example, options such as seller financing or lease purchase can be an alternative to traditional bank loans and can help you reach a wider range of buyers.
Social Media and Digital Marketing
Today, social media and digital marketing are becoming increasingly important in property sales. You can reach potential buyers by promoting your property on platforms such as Instagram, Facebook, LinkedIn. You can increase the visibility of your property by creating adverts and content especially for your target audience.
Focus on telling the story of your property in your digital marketing strategy. Create content about the lifestyle in Zekeriyaköy, the advantages of the area and the unique features of your property. Use innovative technologies such as video tours, drone footage and virtual reality experiences to give potential buyers the opportunity to explore your property.